Guides and how to get started — The through-line for ownership cost, DIY sprawl, and fair comparisons.
The thesis
This is not a catalog of what is hot. It is a bet that anyone choosing software deserves the same lens every time—so comparisons stay fair even when categories are not.
Theory
Most stack pain is not “we picked the wrong logo.” It is ownership cost: glue code nobody wants to maintain, shadow IT nobody can audit, and DIY sprawl that felt free until it became the product. I write so those costs show up early—not six months after the integration graph looks like spaghetti.
What I optimize for
- Lowering the cost of owning code—including the code you did not mean to write.
- Reducing the DIY tax when a stack is held together with optimism and integrations.
- Making it possible to compare ideas across tools that were never meant to sit on the same spreadsheet.
Who it is for
Everyone building or advising—not an insiders-only list. If you are choosing software under real constraints, the thesis is: publish the method, keep the scores boring and consistent, and let the write-up carry the nuance.